About Me

Hi, I’m Alla Frolova — and I’m so happy you’re here.

I’m not a fashion expert, nor a certified beauty professional in the traditional sense (though I am a certified nail artist!). But this space isn’t about perfection, credentials, or following every trend by the book — it’s about something more personal. It’s about inspiration. What excites me. What I’ve tried, what I dream of trying, and what I think you’ll love too.

My love for fashion and beauty began back in my college days. I was one of those girls who would spend hours flipping through magazines, sketching outfits in the margins of notebooks, and experimenting with lip colors when I should’ve been studying. It wasn’t about keeping up with trends — it was about how clothing, color, and personal style made me feel. Over the years, that curiosity only grew stronger. Now, years later, it’s evolved into a full-on obsession (the good kind).

Today, I live a busy, beautiful life. I’m a mom to a vibrant 6-year-old boy who keeps me grounded and reminds me that comfort matters as much as aesthetics. I also work as a nail technician — creating tiny pieces of art on fingertips — but you won’t find service promotions here. This blog is purely my creative outlet. A place where I share ideas, not services. Stories, not sales.

Riloda.com was born out of a simple thought: What if I created a space that felt like sitting down with a girlfriend over coffee — where we talk fashion, beauty, and everyday confidence? That’s what this blog is. It’s not about telling you what to wear or how to look. It’s about experimenting, finding your vibe, and most importantly — having fun with it.

You’ll see me exploring different outfits I love (even if they aren’t “in”), trying new hair colors I’ve been eyeing on Pinterest, or dreaming out loud about that dress I’d totally wear if I had the right occasion. Some of it will be based on trends, but much of it will come from that spark — the one you feel when you see something beautiful and think, “I want to try that.”

So whether you’re here for outfit ideas, hair inspiration, or just to feel like you’re not the only one Googling “What shoes go with wide-leg jeans in summer?” at midnight — welcome. You’re exactly where you need to be.

Here’s to trying something new, loving yourself in the process, and having a little fun along the way.

With love,
Alla Frolova
Founder & Voice of Riloda
📧 hello@riloda.com